We established “Saltwater Tribe” – a locally owned business in Queensland – in 2017. Our vision is to provide like-minded ocean and conservation lovers with a fun & stylish selection of ocean inspired gifts, art and apparel that can be conveniently purchased from the one site using any smartphone, computer or tablet. We also wanted to give something back: 5% of our profits will be donated to Tangaroa Blue to help with their mission of tackling marine debris and educating future generations.

We believe in a ‘stronger together’ world. A place where small businesses are supported, upcoming artist given the chance to be seen, organisations be heard and voices raised in the fight agains marine debris. We recognise that it is important in life to feel like you belong and to identify with a group. The name Saltwater Tribe was chosen for that very reason: we are building our brand to connect ocean lovers together and with the ocean.

We pride ourselves on delivering a friendly and professional service so we hope you have an enjoyable shopping experience and learn a little more about the ocean and its magnificent contribution to our lives along the way.

We hope our products bring the ocean closer to your home and your heart! So dive in and take a look at some of our quirky, fun and unique products for you and your loved ones of all ages.

Roxana Caha & Yvonne HoppeFounders of Saltwater Tribe


Roxana Caha

Roxana Caha


Roxana (Rox) is a full time environmental professional originally from Scotland, currently based in Townsville, Queensland. She is a seasoned traveller but feels most at home in or by the Ocean. Her main passions are underwater photography, and exploring and protecting the blue planet.

Yvonne Hoppe

Yvonne Hoppe


Yvonne (Vonny) is a Creative Professional and Dive Instructor with a home base on the Gold Coast. Currently on a sabbatical with her dog Phoenix, driving and diving around Australia. She’s an adventurous spirit with a passion for all things nature, especially the ocean. "If you can be anything, be courageous and kind."

Lukas Caha

Lukas Caha


Lukas is a consultant Civil Engineer curently based in Townsville with his wife, Rox. Originally from Czech Republic, he has called Australia home for the past 14 years. He loves diving, exploring the great outdoors and is a seasoned traveller.


We put some thought into our brand. Did you know our icon actually means “Saltwater Tribe”?







Roxana Caha Photography

Y Creative

Tethys Images

Y Dive

Tangaroa Blue



Our business was in part established as a means to generate funds to help tackle one of the biggest current global environmental issues: Marine Debris.

We’re passionate about the ocean and its incredibly diverse inhabitants and want to help safeguard it for future generations. This is why we are thrilled to support and promote the incredible work carried out by the Tangaroa Blue Foundation, an Australian-wide, not-for-profit organisation dedicated to the removal and prevention of marine debris. We will be donating 5% of our profits to Tangaroa Blue to help with their mission of tackling marine debris and educating future generations.

As we grow, we will look to increase the percentage of profit donated to marine conservation.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

– Seth Godin